Terms of Service

Last updated: 1 November 2026

These Terms of Service ("Terms") govern your access to and use of Truewidgets (the "Service"), provided by Loom Factor Limited ("we", "us"). By creating an account or using the Service, you agree to these Terms. If you are using the Service on behalf of a business, you represent that you are authorised to bind that business.

1. The Service

Truewidgets lets you collect and display your business reviews in embeddable widgets, and — where you connect it — work with your Google Business Profile: reply to its reviews, see how it is doing, and put posts and services on it that you write or approve. We may add, change, or remove features over time.

Truewidgets is an independent service. It is not affiliated with, sponsored by, or endorsed by Google. Google, Google Maps and Google Business Profile are trademarks of Google LLC. Google Business Profile itself is free from Google: our plans pay for the Service, never for your profile. See Google's tips for working with a third party.

Nothing about a business is shown publicly (its review link, QR code, reviews page or widgets) until you show it's yours: by connecting its Google Business Profile with a Google account that manages it (yours, or your client's, when they share it through a link you send them), or, for a business that isn't on Google, with a code on its website or an email at its website's domain.

2. Your account

3. Acceptable use

You agree not to:

4. If you ask your customers for reviews through us

With Ask for reviews, we email your customers for you, asking for a review on Google. Each email goes in your business’s name, “via Truewidgets”, with your business’s postal address and an unsubscribe link at the foot. Replies go to you.

You choose who we email: by adding a customer, uploading a list or connecting your own apps. Before your first request, and again with every list, you make this promise about the customers you add:

“We only ask our own customers. When they gave us their email they could say no to our emails, and they haven’t since. None of them work for us or are family or friends. We ask every customer, however it went, and offer nothing for a review.”

With every list, you also promise: “All were customers in the last 90 days, and the list wasn’t bought or borrowed.” And one rule covers every request, from the button, a list or your apps: “Never start or filter requests by a rating, a survey score or feedback.”

You are responsible for the customers you add and for any words you change in the email. Our ready-made words ask for an honest review, and we don’t let the email offer anything or ask for a particular rating.

We may pause or stop your review requests if people mark them as spam, if too many can’t be delivered or unsubscribe, or if we believe these terms are being broken. We tell you when we do, and we keep a record of every pause.

5. Data processing terms (we act for you)

For review requests, you decide whose details we use and why: you are the controller of your customers’ personal data, and we process it for you, as your processor. These terms are our contract for that under Article 28 of the UK GDPR, and the EU GDPR where it applies.

What, how long, the data and the people. We use your customers’ names and email addresses, and what happens to each request (sent, reminded, the review link opened, unsubscribed, not delivered), to send your review requests and their one reminder, to show you how they went, and to match new Google reviews to them by name. The people are your customers. We do this while you use Ask for reviews, and keep each customer’s details for 60 days after their last email, or until your account closes, if that comes first.

Only on your instructions. We use the data only to do what you ask through Truewidgets, as these terms describe. If we think an instruction breaks the law, we tell you. If the law makes us do something else with it, we tell you first, unless the law forbids that.

Confidentiality. Everyone at Truewidgets who can see the data is bound to keep it confidential.

Security. We keep it safe with encrypted connections, access only for the people who need it, and the deletion times in these terms.

Sub-processors. You agree that we use Postmark to deliver review requests, and the hosting providers listed in our Privacy Policy. Each is bound to the same duties as we are, and we stay responsible to you for what they do. We tell you before we add or replace one, so you can object.

Transfers outside the UK. We move the data outside the UK only on your instructions, or with the safeguards UK data protection law requires.

Help with rights requests, breaches and assessments. If one of your customers asks to see, correct or delete their details, or complains about how they were used, we help you answer. If a breach affects their data, we tell you without undue delay and help you with what you must do next. If you need a data protection impact assessment for your review requests, we help you with that too.

Deletion. We delete each customer’s name and email address 60 days after their last email; counts stay. Two scrambled codes made from each address, which can’t be turned back into it, stay a little longer: one for 90 days, so the same customer isn’t asked twice in that time, and one with the unsubscribe link in each email, for 60 days after it, so the link keeps working. If you close your account, nothing more is sent, and your customers’ names and emails are deleted with it on its closing date; your own unsubscribe list goes with it. Addresses that unsubscribed from every business, bounced or were marked as spam stay on our shared list as a scrambled code, so no business emails them again through us: for that list we are the controller. Want a copy first? Ask us before you close.

Audits. We give you what you need to show these terms are kept, and allow reasonable audits, with notice.

Never for anything else. We never use your customers’ details for our own purposes: we don’t email them for ourselves, sell them or use them to train AI. One exception: when someone unsubscribes from every business on Truewidgets, or an email to them bounces or is marked as spam, we keep a scrambled code made from their address, so no business emails them through us again. For that list, we are the controller.

6. Third-party services

The Service integrates with third parties such as Google, Stripe and Wix. Your use of those integrations is also subject to their terms and policies, and we are not responsible for third-party services. Google Business Profile data is handled as described in our Privacy Policy.

Google Maps. Parts of the Service — the business search in our website's demo, and Local ranking in your dashboard — use Google Maps features and content. By using them you agree to be bound by Google's Terms of Service and the Google Maps/Google Earth Additional Terms of Service, and the Google Privacy Policy applies.

7. Plans, billing & cancellation

Except where required by law and under the promise below, payments are non-refundable. Payments made through Wix follow Wix’s refund policy.

Your reviews on your site, or your money back. If you pay for a plan on truewidgets.com and we can’t get your reviews showing on your website, even with our free setup help, we’ll refund that payment in full and end the plan. Tell us at hello@truewidgets.com within 30 days of the payment.

8. Your content

You retain ownership of the content and business data you provide. You grant us a limited licence to host, process, and display it solely to operate and provide the Service to you.

9. Intellectual property

The Service, including its software, design, and branding, is owned by Truewidgets and protected by law. These Terms do not grant you any right to our trademarks or to copy or resell the Service.

10. Disclaimers

The Service is provided "as is" and "as available" without warranties of any kind, whether express or implied, including fitness for a particular purpose and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or that cached third-party data (such as reviews) will always be current.

11. Limitation of liability

To the maximum extent permitted by law, Truewidgets will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, data, or goodwill. Our total liability for any claim relating to the Service will not exceed the amount you paid us in the twelve months before the event giving rise to the claim.

12. Termination

You may stop using the Service and delete your account at any time. We may suspend or terminate access if you breach these Terms or to protect the Service. On termination, the rights granted to you end and we may delete your data as described in the Privacy Policy.

13. Changes to these Terms

We may update these Terms from time to time. We will post the updated version here and update the "Last updated" date; your continued use after changes take effect constitutes acceptance.

14. Governing law

These Terms are governed by the laws of the jurisdiction in which Truewidgets is established, without regard to its conflict-of-law rules, and the courts of that jurisdiction will have exclusive jurisdiction, except where mandatory local law provides otherwise.

15. Contact us

Questions about these Terms? Email hello@truewidgets.com.

Truewidgets is a service of Loom Factor Limited, Unit 12, Dewsbury WF13 1QU, United Kingdom.